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Relevance and Audience to Create an Agency legacy

If you want an agency that will be the No.1 Agency in your town in 20 years and 30 years and beyond

The bottom line is you have to blend relevance and audience.

When you are the newest agent in your town and need to start to become part of the main-stream, but the town doesn’t know who you are, then you need to work your ar$e off at distribution.

All the biggest estate agents in your town today, whether it be 100 yo old boy Chartered Surveyor firm been around since the Boer War or Miss TushyPants who started in 1995 but is now living on past glories have the money, and the audience, but they don’t have the relevance.

They don’t have the up-to-date contemporary forward-thinking customer focused “it factor” that is so essential to win with the up and coming house selling market.

That is why it is important not to forget the art of collaborations and the unbelievable leverage of under-priced vendor and landlord attention.

If you can hold your breath and push the limitations on what got you where you are now in the first place, the greater your reward will be at the end of the day.

I know what I would be doing if I were an agent

Taking every solicitor and every accountant out for lunch or coffee.

Doing a Buy to let evening and asking them to be involved

Talking to the local newspaper reporter and asking them what you can do to help them fill their column inches

These are just a handful of things I would do

What other things could you be doing?