Content Marketing will solve your problems of getting new clients, new instructions and higher fees …BUT … (there is always a but) .. the issue is content marketing is not easy because you actually have to listen to your potential landlords and potential house sellers and know what problems are, what their issues are, what excites them, what motivates them. You might have been able to solve your lack of stock woes through buying advertising space in the newspaper 10 years or 20 years ago .. but not anymore. You must make a connection to local house sellers and local landlords, and get new clients, by focusing on their true pain points and helping/healing them with information.
Want to know how to do content marketing in estate and lettings agency …. Good news .. there is a facebook 100% focused on content marketing for estate and letting agents … and its called LANDLORD FARMING CLUB …. Maybe you should drop by and see why it works PS don't be fooled by the name .. it works just as well for VENDORS .. its just we cant be ar$ed to call the group LANDLORD AND VENDOR FARMING CLUB