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Showing posts from February, 2018

106 yr old butchery and estate agency

I was chatting with my father the other week. He was the third generation of Watkin's to take on the family butchery business, started by his grandfather (William) in 1912. William passed the business on to his sons' Lou and my grandfather (my dad's dad) Phil just after WW2 and my Dad took over in the late 1960's. I asked my father how he judged whether the business was doing well (or not) back when he took over in the 1960's and 1970's) and he said he would probably have counted the week's takings, subtracted the costs of the staff and pigs and seen what was left.  But then he dropped a couple of lines in that made even more sense. He said that his takings or costs or profit wasn't his only measure of success. The relationship with his faithful customers was the lifeblood of the Butchery business. My Dad, and his dad and his dad before him relied on repeat business.  The butchery's existence depended on the ability of him and his staff to generate en…

What is Landlord Farming?

Nice short video on what Landlord Farming is

Letting Agents need to be detail orientated people .. its part of the job

The last thing a letting agent would ever dream of being is slipshod, careless, lackadaisical, slapdash, disorganised, unorganised or haphazard
They would never be hit-or-miss .. and god forbid anyone ever thinking they were negligent, neglectful, remiss, lax, slack and slovenly..
Get it right, 100% perfect .. every time
Make it sparkle .. make it perfect
.. but does getting it perfect make it more likely that you will create something significant?
I don't think so.
There's no apparent link/connection or relationship between doing something perfect and it being important and significant
Instead, my intuition tells me the most important issue is whether or not you have truly and essentially done the work to make something extraordinary/amazing/ big-hearted/kind / thought-provoking/interesting/ intriguing and above all …. Useful
Is that why you holding back from doing videos or even landlord farming itself?
Many letting agents (not all) love clear cut boundaries in order to feel comfor…

What happens when every estate agent jumps on the content marketing bandwagon?

Will we ever have too much content with content marketing?
As social media and the content given on it appears to be almost limitless and to a point, free, people are spending more on experiences. Roll the clock back to the 1990’s, musical artists would make their pound notes selling singles and albums. Now we are in 2018, and most music is heard to for free. Those same musicians need to make their money , so it’s all mostly made from their concerts, and merchandise Wasn’t it Ed Sheeran who said he was happy his music was pirated Artists are content to allow their tunes played on the internet or streamed for 0.000000001p a stream, because by people listening to their music .. they can earn money from concerts and the ‘tat’ they sell at them .. they are earning the money from the ‘artist experience’ .. not the “artist’s CD” Just like people will have a heart attack if you want them to pay £3 to watch a film on streaming services and will wait, those same people will pay £100/£200/£300/£5…