If focusing on Purplebricks and their cheap fee mates would improve your listings results, it would one might say it would be worth the hours posting on social media and Property Industry Eye spent talking and posting about them together with the emotional energy spent worrying about them. Your results (listings and fees) as an estate agent, however, are not changed by this outward focus on what your competitor does ... instead - start focusing on yiurself and how you could do thing better