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Showing posts from December, 2017

The Frustrations of Running Your Own Business

John Cottrell - multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business. In a series of interviews, John and Chris talk about those issues .. in this episode we talk about The Frustrations of Running Your Own Business


Soft and Fluffy Estate Agents

Estate Agents - most of you use your marketing message by starting with how you are best agent, you've got the biggest market share, best EA services in the whole world. Yet let us be frank with each for a second, it's pretty boring and most definitely uninspiring. So instead - why not tell a story? Not about you and what makes you so bloody awesome .. instead tell stories on how you and your agency has made difference to others - other people like the future house seller None of this 'my willy is bigger because I have sold this number of houses' or my agency is the best with a list of bullet points telling the world how super awesome you are .. nobody (apart from you) gives a $hit about that - they don't care That is why great stories sell. People/humans respond to the why more than your what or how's ... because that's what resonates most in our minds as human beings. Tell people how you helped people move to their dream home and it changed th…

Top tips for Recruiting People into Your Business

John Cottrell - multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business. In a series of interviews, John and Chris talk about those issues .. in this episode we talk about some top tips for Recruiting People into Your Business


People are ignoring Estate and Letting Agents

People are ignoring your estate agency adverts and marketing
Why?
… because people ignore all adverts  
You ignore adverts, you ignore banner adverts on the internet, you  ignore TV ads, you ignore flyers that come through your door, you ignore the 80% of emails that come into your email inbox
And people are ignoring your estate and lettings agency adverts
You are wasting your money
That’s not your fault .. the world has changed
.. but there are no excuses from this point on, because there is a solution
Did you know Red Bull (worth £8.7 billion dollars) has built its marketing almost solely on this solution 
This workable marketing solution is called  ….. content marketing
The Definition of Content Marketing ..  “ a type of marketing that involves the creation and sharing of interesting, valuable, relevant, and consistent  content (such as written articles, videos, blogs, podcasts and social media posts) that is designed to attract and retain a clearly defined audience — and, ultimately, to dri…

Why is it Difficult to Recruit Good Staff?

John Cottrell - multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business. In a series of interviews, John and Chris talk about those issues .. in this episode we talk about Why is it Difficult to Recruit Good Staff?

Why is there Never Enough Money to Run Your Business?

John Cottrell - multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business. In a series of interviews, John and Chris talk about those issues .. in this episode we talk about Why is there Never Enough Money to run your business.


Why is there Never Enough Time to Run your Business?

John Cottrell - multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business. In a series of interviews, John and Chris talk about those issues .. in this episode we talk about Why is there Never Enough Time to Run your Business?




I was chatting with an estate agent today ....

..... and he said "Chris, I like what you do - I like the way you help agents become the local property authority in their town .. I really respect you and what you do ... there is no question it works but .. I need it to happen quicker .." To which I asked, "how old are you?" and he replied, "late 30's" "Man, you have 25 years left in the Estate agency industry. Do the hard work for the next couple of years. Everyone wants to be successful estate agent today but nobody wants to do the work. Do it now so you can ride the wave in years to come .. or go hand to mouth for the next 12 months - and just repeat that for the next 25 years .. It's all about choices." There is no such thing as an overnight success in any aspect of life (unless you win the lottery - and we all know the odds of that) Just saying!

What The Ozzies could teach UK Estate Agents

The awesome Iain White talks about what UK Estate Agents could learn from their Ozzie Real Estate Agent Cousins  ...  



Why Your Estate Agent Marketing might not be working

“We have just opened a new office in .... ” “We have sold the most number of houses in …” “Our agents are the leading experts in the (insert name of town) property Market…” blah-blah-blah It really does concern me about the quantity and quality of marketing, leaflets, press releases, tweets, social media posts from agents that always seem to talk about how awesome they are. The first rule of marketing is to understand that your potential clients (i.e. Humans) only care about themselves. After you realise that as estate agents, you can develop a plan to talk about valuable, relevant and compelling messages that the potential landlord or house seller would be interested in (with focus on their pain points). Estate agents Not following this golden rule is one of biggest reasons why many estate agents are failing at their marketing and social media Let's be frank - Does anyone really want to share information or talk about your estate agency ? Not if it’s about your estate …

Your goal has to be the one estate/letting agent people seek out.

Your goal has to be the one estate/letting agent people seek out. 

The agent they don’t want to sell / let their property without your help. The decisive and thought out choice for the homeowners and landlords you serve best. In this every agent is on Rightmove level playing field world, many agents tend to think competition is forgone conclusion - that we will up against thre, four, five , six other agents pitching for the fee val. 

That belief is often our only defence of our slow and digression towards the vanilla boring middle. However, you make a different choice. Be more Neapolitan and choose to be at the edge of agency .. I warn you - It’s the harder choice to make at first, but in the end, it becomes the right choice that frees us to do our best work as an agent

The 5 Steps to Making Your Letting Agency work for you

DO YOU OWN YOUR LETTING AGENCY OR DOES YOUR LETTING AGENCY OWN YOU? Most letting agents who think they own a letting agency, don’t. They are simply self-employed. There is nothing wrong with being self-employed, own your letting agency, it must be able to operate successfully without you. If your letting agency can run without you, congratulations! You have a systemised business that you can scale, grow and perhaps even sell. If you are indispensable to your letting agency, then this book was written for you. In his book FROM STRESS TO SUCCESS by John Paul (Sunday Times UK Letting Agent of the Year 2014 + owner of a 7 office agency operation in County Durham with over 2,000 managed properties) you will learn how to: 1. Review your existing processes so you can improve and systemise them 2. Write a detailed and usable business operations manual 3. Effectively train and develop your team to operate your business without you 4. Lead, rather than simply manage, your business a…

Daren and Susan Cope started their Letting Agency in 2000... this is their story

Daren and Susan Cope started their Letting Agency in 2000.
This is  the story of their ups and down story.. the ups of growing really quickly and adding a second office to have 900  properties under management by 2009, 


The downs of all the Corporates jumping on the Lettings bandwagon at the Credit Crunch and how the business hardly grew between 2009 and 2014. 
How they trialed a new marketing technique which took their portfolio up to 1,450 managed properties by the Summer of 2017. 
How they have dealt with the Tenant fee banned the Online threat .. including moving away from the High street into offices .. its all here .. its like Netflix's for Letting Agents .. 
https://www.youtube.com/watch?v=2KBwY-fYjz4&list=PL8EVjavxiDxiLTa2Vcw0kJi3Eio8sst00

Enjoy

BATHROOM PHOTOGRAPHS ON ESTATE AGENTS BROCHURES

Let's be honest - one of the most difficult rooms to photograph are bathrooms. The rooms are always long and thin, never huge, crappy shower screen, three or twenty four bottles of shampoo and Apricot Husk scrub facial wash, mangy bars soap with things that don't need to be mentioned on such a professional site. Male Splash carpets around the loo with matching foot mat drapped like a Salvador Dali melting clock over the side of the bath ... and come to think of it ... Do you need a picture of porcelain thunderbox? Brochures are designed to get the viewing not the sale, just the like CV gets the interview - not the job. I would suggest 9 times out of 10 - they dont bring anything to the party .. so leave them out