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Dear Christopher - We have just started our lettings agency!

I just got an message via Linkedin ..


“Dear Christopher

We have just started our lettings agency! It’s called  ****** Property Services

Check our website out (website link).

For the first 50 landlords we will charging half price fees, please share this email with as many landlords in the town.. it will mean so much to us

Please like our Facebook page (Facebook Page-Link)

Kind regards

Catherine *******”

The insincerity in this email is mind blowing.

All me-me-me – all take..take..take

Doesn’t Catherine realise the irony that all the hard work and thousands she has spent on her lettings agent has gone down the drain by sending this kind of message to her connections on Linkedin or email database

What Catherine should have realised is that there is a huge difference between just making contact and making a significant and meaningful impression to the punter she was trying to attract

The impression you hope to make begins one person at a time long before the day you open your agency

If we as letting (and estate) agents are not prepared to spend just as much time understanding how the landlords and potential house sellers we hope to manage/sell their property with FEEL, as we do developing our lettings and estate agency services, then we haven’t earned the right to make contact them.

So instead asking, what can our marketing do for us, the really question to ask first of any lettings/estate agency marketing tactic is,

“Is this marketing giving more or taking away?”

Giving wins every time.