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Proud to be an Estate and Letting Agent?

What is it with estate and letting agents .. you love to measure things.

The more stats and KPI’s you have ..the more you think you need.

You measure everything from Viewings, to offers to sales to exchange .. and so you should.

.. yet, just as passionately, you over-consume yourselves over numbers of followers on Facebook, the number of likes you get, the number of people reading your posts.

And yet we often forget to take stock of the things we are proud to have done and the ways we have made a difference.

.. a difference to the lives of our colleagues, our landlords, our vendors, our family, our friends.

Stop fretting about the numbers .. just for half an hour. They will take care of themselves... anyway .. its the 1st of the Month .. they are reset to zero anyway.

Get a piece of paper and make a list of the things you are proud you did over last year.

You hitting your targets in May is great .. but it doesn’t make you proud. Stuff like that can be measured in numbers wont make you proud.

But helping a friend through an illness and getting out the other side is something you can be proud of. Helping a colleague pass their ARLA example with flying colours is something you can be proud of. Helping your children grow and florish is something you can be proud of. Training up a Neg to be good enough for a Valuers role is something you can be proud of.

… but smashing your Quarterly target?  Nice .. but it wont make you proud.


The stuff you are selecting to overlook in favour of what it seems important to know, are more formidable than you realise.