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Examples of Advertorials

As requested by some of my readers, another example of the sort of stories you should be writing each week, for insertion into your blog, newsletters, advertorials, tweets, eshots and all other groovie things to get your message out there.

Doing these for nearly two years shows that its housing estates that rally get the juices flowing with landlords. Problem is that they can be a bit tricky to split down, but there a few techniques using Rightmove that works 

Again, the title is so important .. it would have to be ..

Nottingham Housing market - Why has Churchdown out performed Forest-tree?   .. the punters (landlords) do go wild for this stuff

"Following a discussion with one of my landlords who lives in Forest-tree area of town and has property to let in the Churchdown and  Forest-tree areas, we got talking and discussing the purchasing of another buy to let to add to his portfolio. I did a comparison between the two and was surprised to find that the annual yield/return in the Churchdown Housing Estate is twice as much as the Forest-tree area . The average price of a property in the Churchdown Housing Estate is £74,500, whilst in Forest-tree it is £214,400. The last few months have seen the average rent in the Churchdown Housing Estate to be around £455 per month and around £617 per month in Forest-tree . This means the annual yield/return would be 7.3% if you were to buy a property in the Churchdown , but only 3.4% in Forest-tree. 

This, however, is a great example of annual yield/return not being the only factor when choosing an investment property, as you should also consider how long it takes to find a tenant. The average time in the Churchdown estate can be up to five weeks, whereas in Forest-tree  a tenant is usually found in two weeks. If you take into account the extra three weeks of void period for your property every year, you are losing rent and therefore annual overall return from the property. Also, property values over the last 16 years have also grown from £97,013 to the £214,400 mentioned above, an increase of 121% in Forest-tree, taking compared to only 98% in the Churchdown area (because the average value of a pretty in the Churchdown has risen from £37,626 to the figure mentioned above). 

We can help you to find the best investment property with our specialist lettings advice. It is in our interest that you buy a property which will rent well, and for long periods of time. If you would like any advice on choosing properties, come and see us at our office on estate agents row"

PS .. Picture of Joey below ( I get more people asking after him than asking after me!) Hope you enjoyed the video of Joey that I posted over the weekend (the post before this). You might need to cut and paste the link if you are using a mobile, but I think its worth it (it will make you laugh and make sure you turn up the volume for FULL effect)
PPS  .. If you do start writing these stories, without any training, make sure you keep your notes in case you are challenged on the info. It is vital to balance the article with capital growth. I find  if you go back 10 or 15 years in terms time period, the capital growth differences are quite marked. If you just mention yield and not capital growth, then you will get a backlash from your potential landlords that you are trying to woo. You have to balance the story. You have to give it Ying and Yang as one of the letting agents said on my mentoring course on writing these stories said .. spot on I said. (Remember, the courses are open to any agent, new and existing, independent, franchise or corporate .. details here http://how-to-grow-your-lettings-agency.blogspot.co.uk/2014/04/one-day-course-on-how-to-find-and.html 
PPPS .. In have changed the names of the areas of Nottingham to protect the innocent ;-)
PPPPS .. Get back to work and get me some landlords!