You come across someone in the business world, what’s the first thing
you do? Yep, type their name in Linkedin. See what job they do and what they
have done. Isnt Linkedin great?
You see, I think LinkedIn endorsements are a complete and utter waste of
time. It’s just like collecting ‘likes’ on facebook .. fab to start with, but
as with facebook, isn’t a nice comment so much nicer? With linkydin, you can have
such comments, and best bit, they are so much more powerful, they are called Recommendations.
To get this recommendations, you have to invest upfront in planning,
personal contact and collaboration, but the effort is rewarded by access to a
less crowded environment and a quicker route to building credibility and trust
(which is the most important thing if you want landlords to use you
LinkedIn endorsements verify what you do, although I don’t know about
you but I have been endorsed for skill’s I don't even possess, whilst
recommendations detail how you do what you do and the unique value you deliver.
Linkedin endorsements are easy to give and even easier to get (just like I said
about facebook likes). The person on linkedin has no input beyond linkedIn provided
prompts, your LinkedIn contacts simply click endorsement buttons. They require
no energy on your part, leaving you free to steer your efforts toward
developing thoughtfully worded recommendations instead.
So if you want recommendations on Linkeoodinoo, rather than waiting and
wishing for colleagues or more importantly, landlords to put compliments into
words, you can in fact get proactive, and ask people for recommendations. I have a great paragraph that I share on the training course, that works like a dream. But in essence, don't forget to tell the reason you're asking for recommendations and the type of
recommendations you're hoping to receive. This puts your request in context and
prompts greater response. Its important to explain why you're reaching out to
the request recipient. This allows you to share a compliment and conveys that
your request is one of a select few and not a mass mailing. By share helpful
information, this saves the recipient time and increases your odds of receiving
the kind of recommendation you're hoping for. Almost write it for them is what
I teach on my training course and mentoring afterwards and finally, by giving
your response urgency by stating a reasonable deadline.
You see, recommendations
on linkeydin is to provide those with little or no awareness of you (potential landlords)
that you, your business and your reputation is underlined with assurances from
those who have high regard for you and your offerings. For peats sake though,
if the words spoken on your behalf sound like they came right out of your
marketing department, people will spot them a mile away. Only show recco’s on linkedin
if they are genuine and sound great
Once people put their compliments in writing, spread the praise far and wide. Use these recommendations in full or in truthfully excerpted versions on your website, in social media and in sales materials, letters and presentations... this stuff works. I am nearly at full capacity after 3 months of trading, and one of the reasons are my 45+ recommendations on Linkedin .. go and have a look for yourself
Most agents don't invest the time and energy required to gain an advantageous
position. Waiting for one click endorsements won't give you access to the fast
lane to get reputation and kudos and more importantly, more landlords, but asking
for helpful recommendations will.
Shalom
PS Going to have a One day course on either Wed 28th, Thurs 29th or Fri 30th of May. Two people booked on with spaces for another two agents .. first come first served .. call me if you are interested 07950 147 572
PS Going to have a One day course on either Wed 28th, Thurs 29th or Fri 30th of May. Two people booked on with spaces for another two agents .. first come first served .. call me if you are interested 07950 147 572